Telling your story - global public relations
Earned media is a powerful tool for building thought leadership and enhancing the value of your global brand. JNP Marketing Group has developed strong relationships with leading editors and technology reporters around the world. We leverage these relationships on behalf of our clients to ensure that their stories are communicated through leading publications that drive perception and influence buying decisions.
Whether it is through traditional print, television or new digital platforms, we look for opportunities that provide a channel to get your story in front of prospects as well as your loyal base of current customers.
We launched an aggressive media campaign reaching out to editors in the solar industry's top trade and business publications in China, Taiwan and Korea to generate earned coverage for a solar PV equipment company. Over a two-year period the company's earned media placements increased by 300 percent.
We drove interest in a new technology aimed at the consumer electronics market with a multi-channel social media campaign that increased engagement with the client brand and grew the community of followers across all the key social platforms.