Marketing programs that drive top line results

Clients value us for our innovative and creative approach to building their brands. At JNP Marketing Group we listen and and ask questions to gain a deep understanding of your business, which lets us develop the best approach to solving your unique business challenges. 

Here are a few samples of our work.

telling your story - global public relations

Earned media is a powerful tool for building thought leadership and enhancing the value of your global brand. JNP Marketing Group has developed strong relationships with leading editors and technology reporters around the world. We leverage these relationships on behalf of our clients to ensure that their stories are communicated in the leading publications in both print and digital platforms that shape perception and influence buying decisions.  We helped a leading solar PV equipment provider roll out their global PR program increasing earned media placements by 300 percent over two years.

Building customer loyalty

An early entrant into the solar PV capital equipment market in China, GT Solar (GT Advanced Technologies) quickly established a leading market position for its silicon casting furnaces. Beginning in 2009, increasing competition from low-cost Chinese equipment makers began threatening GT's marketshare with low-cost, knock-off equipment. We shifted marketing dollars away from trade shows to fund a series of customer symposia to help build stronger and deeper relationships with its customers.

creating thought leadership

Whether it's a traditional press release, an article, a white paper or blog, JNP Marketing Group works with clients to curate meaningful content that communicates differentiated value to a wide range of stakeholders. We worked with a leading semiconductor equipment company to strengthen its leadership position in enterprise manufacturing software through a series of white papers focused on solving their customers' most critical manufacturing challenges.